Ford Motor Company, already alarmed by the steep decline in sales of pick-ups and SUVs in the first quarter of 2008, has indicated its intention to base their production for the U.S. market to smaller cars and average parche consumption, as well as customers requires.
This process of “downsizing” aimed at reducing the size, weight and displacements were then further accelerated by the sales data from the 2008 second quarter (-1.3 billion dollars in the segment SUV and pick-up). The increase in the price of oil and fuel has finally broken the romance between the North American motorists, and this type of “light duty trucks, vans or 4×4 proportions often exaggerated.
Now, Ford decided to move from words to deeds and to begin the work of a relaxation of U.S. production and “realignment” with other markets has allocated 75 million dollars to start the conversion of production lines of the “Michigan Truck” from vans to cars; departments of the bodywork large SUVs will be transferred to Kentucky Truck Plant, while the thousands of employees will be temporarily absorbed by the Wayne Assembly Plant, car factory located in the same city.
From November 2008 the Michigan Truck “will stop producing the large SUVs Ford Expedition and Lincoln Navigator, designed to transfer production in Kentucky Truck Plant in the spring of 2009. Since 2010 the plant “Michigan Truck” will start churning compact car segment C in addition to the Focus already produced in large numbers in the Wayne Assembly Plant. Future Ford Focus can now benefit from a new plant to meet new market demands for the short and long term
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